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Month: October 2018

Buzzwords & Bullsh!t: SEO photo

Buzzwords & Bullsh!t: SEO

Katie Orong, 10/26/18

“You have a lot of strong feelings, don’t you?” This was something a professor said to me in grad school. To be honest, he’s right. There’s a lot of things that I think are super annoying. I cannot stand Los Angeles, I don’t like capers, I think that e-books hurt your eyes and I also believe that SEO is a buzzword that needs to die in a hole…alone. I’ve been in marketing for several years now. I’ve learned about content marketing, video marketing, social media, graphic design, even managed cost-per-lead programs. But throughout my time in marketing,... Read More >
Buzzwords & Bullsh!t: Proformas photo

Buzzwords & Bullsh!t: Proformas

by Mark Nassi, 10/19/18

Not all of the “buzzwords” in this series are about technology. As a CFO, my most hated buzzwords are “proforma financials.” (I’ll tackle its less attractive but equally annoying cousin “budget” in another post.) Don’t get me wrong, they are valuable, but they are definitely not the end all be all in decision making. One of the biggest misunderstandings in this process is the carefully choreographed dance behind the scenes. Understanding the different motivations of users will help you efficiently and effectively craft your projections. Proformas.  People always ask for them when you are at your busiest.  Right when you are... Read More >
Buzzwords & Bullsh!t: Big Data – Understanding the Myth photo

Buzzwords & Bullsh!t: Big Data – Understanding the Myth

by Adam Crabtree, 10/5/18

 “Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it.”    This all-too-true analogy is attributed to Duke Professor Dan Ariely. Big Data, its connotations, and its often-incorrect implications, also are a pet-peeve of mine. This week’s diatribe will hopefully demystify Big Data, as well as give a functional, albeit basic, understanding of what Big Data is. A later installment will examine what it can and can’t do. Big Data is one of those terms that everyone says but no one... Read More >
Buzzwords & Bullsh!t: KYC photo

Buzzwords & Bullsh!t: KYC

by Paige Reimers, 10/12/18

Buzzwords. I heard them while I was a banker and I hear them now working  in fintech. There are PLENTY of tech terms that make my skin crawl, but the one that I hear thrown around the most is infamous for anyone who has ever worked in a financial institution. It’s something that is engrained into your job in an FI and also is one of the most overused acronyms. It’s the ever so popular KYC. KYC, or “know your customer”, was the phrase I heard most during my time in banking (besides the notorious CYA, “cover your ass…ets”). It is... Read More >

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