by Isaac Freitas,
8/10/18
Any analytics project, whether analyzing for compliance in cannabis regulations or measuring market dynamics over time, begins through understanding the data available. Data can be placed broadly into two categories: quantitative and qualitative. These categories determine whether statistical and/or mathematical techniques are appropriate for the research.
Quantitative data encompasses any information represented in a numeric form, such as integers for a count of plants, or continuous intervals or ratios, like a measure of weight or a percentage. Reliable quantitative data has more precision, leading to more defensible results (e.g., there are two plants per square foot). Quantitative data can be used...
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